Generally, the same drama will lose its viewership if new episodes are not released. Harry Potter, one of the most popular novels of all time, would not be able to attract such a huge number of followers until now if it saw its end after the initial 7 books. Also, Starbucks, the most popular coffeehouse chain, would not be able to increase and retain their customers if no new flavors or new products are promoted periodically. In the same manner, because of annual updated contents, staff as well as activities, Tohoku University Festival is still alive until its 69th anniversary in 2017. In other words, Tohoku University Festival is comparable to an annual updated series of Tohoku University.
Tohoku University Festival always comes up with new contents. The contents here are referred to as students’ work and performances from clubs and circles, special events as well as public relations. During the whole year, students seriously practice, obtain new wisdom, and finally create things they are interested in. Accordingly, every year, this festival gathers and exhibits all the new things. Since clubs and circles basically stay alive and are reformed from year to year, such outcomes will always get better and better continuing from what was done in the previous year. One conspicuous workpiece belongs to the Railway Research Circle. They are building the model of a railway system centered-around the Sendai based-one. It is interesting to see the progress of the model in one year. The project is extremely challenging and requires a lot of effort to be put in. It is because of such efforts that there is no doubt why Tohoku University Festival can attract such a large number of guests, approximately 33,000 people in 2017.
A film production has a lot of things that goes behind the scenes. For example, photography, camera operation, film edition and sound engineering. In the same way, apart from the festival’s outlook, there are the stories of organizers, event preparation, public relations and students participating in the festival. “For organising the festival in November 2017, we began planning in December 2016”, said the organizing committee. The preparation starts just 1-2 months after the previous festival, including leader election, followed by theme and mascot consideration held around May or June. The 69th Tohoku University Festival is the first time that the public relations have become more internationalized; “Our idea was to create a school festival where foreign student can truly enjoy. To facilitate the same, we had an English website, signboards in English and also the map in English.”, the committee said.
It was not only the organizers but also participating students who put in efforts for the festival. Honoka, now a 2nd year student from piano circle, practiced piano everyday just for the festival performance for 2 months. Without a doubt, because of their efforts, the smile of the visitors were the most valued rewards for them. Also, the bonds of friendship formed during the entire year in the club (and amongst the group of organizers) are also precious things which, is irreplaceable.
Unlike J.K. Rowling who definitely knows here next piece of work, the festival committee doesn’t. In case of Tohoku University Festival, composers, who compose this unforgettable annual symphony, are everyone who are related to the festival. So, there are no hints about the future. However, everyone is looking forward for the 70th edition, the future of this unique Japanese culture. “Thinking about the next 20 or 50 years, I think there will be more attendants especially from foreign countries. Tohoku University Festival is the event where Japanese students and foreign students have some activities together.”, said Honoka. New clubs are also anticipated next year. Since society and people interest change from time to time, it is highly possible that new clubs will take birth as a response to the coming trend. Perhaps, E-sport will be one of the sports club in the near future. Food club will not be just a group of people who love cooking but also who are interested in the research field of Molecular Gastronomy. The scale of the club would expand to the social level, where the university club cooperates and are partly supported by outside companies.
Lastly, if we compare Tohoku University Festival to a novel, it is the novel whose new volumes are released every year, written by Tohoku University students. The story behind the novel writing process is full of efforts put in by organizers and friendship between club members. The future of Tohoku University Festival will probably be the next updated chapter of this unforgettable novel series.
As reported by Tanach Rojrungsasithorn (Tae). Tae was born and brought up in Thailand and loves to play video games. If you ever meet him, he might bake a crème brûlée for you. He is currently a third year student under the IMAC-U program of Tohoku University.